About Roo Code

Roo Code is an open-source software development platform that adds an AI-powered team of coding agents directly into Visual Studio Code through an extension. Our mission is to empower a global community of builders to drive huge impact by leveraging advanced AI capabilities.

Role Overview

As the Product Marketing Lead at Roo Code, you will be the driving force behind how we position, articulate, and promote our open-source platform to developers, community contributors, and enterprise clients. You will blend strategic marketing, community engagement, and technical evangelism to ensure that Roo Code stands out as both a beloved open-source initiative and a credible, enterprise-ready AI solution. This is a high-impact leadership role where you’ll work cross-functionally with product, engineering, sales, and community teams to drive adoption, satisfaction, and influence the product roadmap.

Key Responsibilities

1. Marketing Strategy & Positioning
   • Develop and refine a compelling value proposition that resonates with both open-source developers and enterprise stakeholders.
   • Own the marketing roadmap, including core messaging, branding, and go-to-market strategies for new features or releases.
   • Conduct ongoing market research to ensure Roo Code remains ahead of industry trends, adjusting positioning as needed.
2. Community Evangelism
   • Drive our community engagement strategy by developing scalable programs for events, webinars, and maintaining an active presence across developer platforms (GitHub, Discord, Reddit, etc.).
   • Grow and nurture the open-source contributor base by promoting transparency, celebrating contributions, and supporting new contributors to get started easily.
   • Collaborate with Developer Relations to create tutorials, documentation, and other resources to onboard new users and showcase success stories.
3. Contributor Recruiting & Engagement
   • Design and execute community programs (such as hackathons, bounty programs, or community challenges) that encourage active participation and contributions.
   • Implement systems to onboard, reward, and retain contributors (e.g., contributor badges, recognition in releases, special Discord channels).
   • Work closely with engineering leads to identify core areas where community contributions are most impactful, then communicate these needs to the community.
4. Enterprise Marketing & Sales Support
   • Create targeted messaging and materials (slide decks, one-pagers, white papers) addressing enterprise concerns (security, privacy, scalability).
   • Collaborate with sales and business development to qualify leads, demo Roo Code to potential enterprise partners, and close deals or partnerships.
   • Develop content (case studies, ROI analyses, success stories) that showcases business value and fosters trust with enterprise decision-makers.
5. Content & Campaign Execution
   • Develop a content calendar across multiple platforms (blog, newsletters, social channels) to keep the community updated on new features, community-driven success stories, and product roadmaps.
   • Author or commission deep-dive technical content (tutorials, how-to guides) that highlights Roo Code’s advanced AI capabilities and open-source extensibility.
   • Manage product launches and announcements, coordinating internal teams and external contributors to maximize reach.
6. Metrics & Analytics
   • Define, track, and report on key performance indicators such as community growth, contributor retention, developer satisfaction, adoption rates, and enterprise leads.
   • Use data-driven insights to optimize marketing strategies, improve community programs, and inform product roadmap priorities.
   • Present findings and updates to the leadership team, ensuring alignment on growth targets and strategic focus areas.
7. Cross-Functional Collaboration
   • Partner with Product and Engineering to gather feedback from the community and enterprise prospects, turning it into actionable product improvements.
   • Collaborate with the Design team to ensure branding consistency across all user touchpoints (website, documentation, social media).
   • Work alongside Developer Relations to organize events (virtual and in-person) and ensure cohesive messaging.

Preferred Qualifications

• Experience & Background
  • 3–5+ years in Product Marketing, Developer Advocacy, or Developer Relations, ideally within open-source or developer tool companies.
  • Proven track record launching and marketing technical products to developer communities and/or enterprise clients.
  • Familiarity with AI technologies, coding workflows, and developer ecosystems.
  • Experience in community building, whether through hosting events, driving engagement on social platforms, or running open-source contributor initiatives.
• Skills & Competencies
  • Technical Fluency: Comfortable communicating product value to developers and technical stakeholders; able to translate AI features into clear benefits.
  • Strategic Marketing Insight: Ability to craft positioning statements, value propositions, and go-to-market strategies that resonate with diverse audiences.
  • Content Creation & Storytelling: Skilled at crafting compelling narratives and creating high-quality marketing collateral.
  • Community Management: Track record of growing, activating, and retaining engaged communities; empathy for contributor motivations and open-source dynamics.
  • Data-Driven Decision Making: Proficiency with analytics tools to measure user engagement and funnel metrics.
  • Collaboration & Leadership: Adept at cross-functional teamwork, with strong communication skills to drive alignment across product, engineering, and sales.
• Personal Attributes
  • Entrepreneurial Mindset: Self-starter who thrives in a fast-paced, rapidly evolving environment, comfortable wearing multiple hats.
  • Adaptability & Curiosity: Eagerness to stay on top of AI/developer tool trends and community best practices, continuously refining approaches.
  • Empathy & Customer Focus: A deep sense of empathy for both developers (their workflows, pain points) and enterprise clients (their concerns and ROI needs).

Ready to Invent the Future of AI-Driven Software Development?